Crunchier than Chips, Orange-ier Than Cheese Puffs

Why hasn’t anyone sent me this website yet? A bunch of Carrot Growers have put together this campaign for baby carrots, with the tagline, “Eat ‘em Like Junk Food,” Complete with silly chip-like packaging.

I don’t know if it’ll convince the kids to prefer them over junkier alternatives, but I like the thinking and suggest you follow @babycarrots on Twitter.

Visit http://www.babycarrots.com/ to find the iPhone app, downloadable packaging, nutrition info and more.