For Everyone, the Essence in the Elevator
Essence: Food for Thought is a mobile application that addresses the widespread misunderstandings of food consumption by providing healthy recommendations and a system for tracking nutrition changes that can consciously effect improvements in personal diet regimens.
Benefits: By adopting healthy choices into your lifestyle, problems such as obesity, poor diet, inactivity, and a host of other medical problems can be avoided. We can reverse the trend of obesity specifically by making better food decisions, passing that lifestyle on to the next generation, and using our buying power to tell policy makers that our food and our health is important.
How it Works: The application incorporates a database of small, manageable changes that will have an overall positive effect on your diet and wellness if incorporated into your lifestyle over the long term. A daily reminder system and checklist will help you focus on one small change at a time, for 28 days (the span in which experts in behavioral modification say is sufficient to replace a bad habit with a better one). A support component for friends and family will help participants reach their goals, and the social aspect will contribute to the viral concept of “spreading” healthy living.
