Simple Solutions with Big Impact →

This news article explores a simple study… could dividing a grocery cart with a line increase the amounts of fruits & veggies people buy? A research team placed a yellow line across the width of shopping carts with a sign designating one side of the cart for fruits and vegetables and the other for everything else.

The results?

“We showed a 102 percent increase in people buying fruits and vegetables, without showing a decrease in supermarket profitability,” he said. “Allowing retailers such as supermarkets to maintain their profits is important in achieving buy-in for these kinds of tools. Whether the profits of food manufacturers are affected remains to be seen.”

The answer to making healthy decisions could be in the creation of simple tools like this to overcome the powers of irresponsible marketing. We have enough tools that make it easy to slip into unhealthy habits, it is encouraging to see how behavior can be changed by setting healthy reminders to alleviate the growing trends of disease and other food-related ailments.

via @unhealthytruth (Robyn O’Brien) on Twitter